The Challenge:
In partnership with the release of Justice League, the Android Pay team saw an opportunity to spark delight in everyday transactions. The goal: encourage tap-to-pay adoption by turning routine purchases into hero moments—without losing the brand’s friendly, helpful tone.
 

My Role:
I led some art direction and full global production and localization expansion across campaign touchpoints, translating iconic DC characters into a visual experience that felt cinematic yet playful.
 

The Approach:
We reimagined Justice League characters through the lens of the Android brand—using motion, illustration, and subtle nods to each hero’s personality. From tap animations to custom badges, retail visuals, and sharp focus email communication to customers, every touchpoint was designed to feel like a small reward for using the product. I worked closely with motion designers, product partners, and marketing teams across both Google and DC to keep the experience cohesive from in-store moments to in-app interactions.
 

The Outcome:
The campaign boosted engagement during the promo window and became a fan-favorite crossover between pop culture and product. It proved that even a quick payment could feel cinematic.